It is not about creating content, it is about creating content that sells. This post has the best 19 tips for creating content that sells – stick around.
An integral part of any successful business today is to maintain a website that boasts great web content, a friendly user interface, and ease of navigation.
Creating the right web content is a great way to push website clicks and bring in new clientele. It is also an excellent opportunity to generate a high Return on Investment (ROI) with the money and time you put into the website.
Anyone who desires to create a lasting presence on the web needs to understand that it is an uphill battle which needs to meet desires, demands, and requirements, as well as create demand within a particular strata of customers where it may not necessarily exist.
Creating and managing web content is a crucial part of catering to an eager yet frugal customer base.
So, how can you generate maximum ROI through online content? The secret is to present well-crafted content that is precise in nature. The higher the quality of your content, the better the chances are that visitors will remain intrigued and will keep coming back for more.
According to psychological and digital media surveys, it is observed that you have about eight seconds (yes, just eight short seconds!) to convince someone to stay on your website and that 96 percent of the audience is just digital window shopping. It is crucial for you to present something unique and eye-catching for these people to see the first time they land on your website. This will get them exploring your site, and hopefully they will be engaged enough to keep coming back for more until they are absolutely ready to become a regular loyal customer.
Here are some of the most essential tips for creating content that sells.
Create multiple landing pages
Around thirty one to forty landing pages will give you seven times more website clicks and forty plus landing pages will increase the click rate up to twelve times.
Have visual content
We live a very fast life and reading the content takes time but visual content in the form of videos, flash as well as moving content creates up to hundred and forty four percent purchases.
Create a sense of importance
When creating content it should have subtle layers that create urgency of buying in the mind of the audience. Some e-tailers mention that only a few items are left in stock or the average number of days it will be sold out in. You have to create a sense of urgency.
Create content having long-lasting importance
Content that has been written keeping in mind the questions that audience may have later in the future is great way of creating value for consumers. Research the product well and include as much information as you can, which is relevant and precise. If done right, this can easily convert customers and at the same time increase your website’s search engine ranking.
Have captivating titles
If a reader is going to read your whole post depends on how well you have crafted the title. There should arise a sense of being intrigued in the mind of the reader as well as urgency. It should be unique and use of poetic license is permitted as long as the meaning does not become vague or completely out of context.
Have a conversational tone in your writing but stay authentic
Do not assume your audience to know anything about the product beforehand. Have a flow of conversation in your content without leaving out crucial details but not being too technical. Avoid usage of heavy words and flowery language.
Have various tools to analyze your audience and cater what is demanded. Do not try to guess what could be but have solid facts about what is (or will be) the demand.
Using visual aids highlight the content that is of more importance. This is a proven way of not losing viewers.
Pen down all the ideas before creating the final web content. Brain storm and brain dump everything from scratch till end and then refine and deduce the data that goes as the final content on the web.
Do not create distractions
Do not beat around the bush. It creates information barriers and visitors will leave the web page if they feel they are being fed vague or undefined information.
Content should be scan-able
About three-fourth of the audience will only scan the content so make the most important data scan-able through tables, headings, subheadings, quotes, and other visual aids.
Make a tab for ensuring that the audience will be able to get emails about content on the website. For every dollar that is invested in creating email subscription list, revenue of forty-four dollars can be obtained.
Partner with a competitor
This will give you a larger audience and increase revenue for both you and your competitor which in the long term is much more important than proving you are better.
Write with confidence
The objective is to create a positive mindset amongst visitors and if your content is flimsy and hesitant you are bound to lose leads.
Relevance and one-mindedness
Your content must be relevant to your audience so study your audience and identify your “one thing” and focus on that aspect. Don’t try to squeeze in data that is not looked at or is insignificant from the point of view of a would-be customer.
Make a content schedule
Content and information given at wrong time is irrelevant. Decide which information goes out when. Do not over-share but neither make it to the point hardcore list of facts and features.
Use various mediums
Do not just rely on website for pushing content. Use different mediums like Instagram and social settings such as Facebook.
Use case-studies or positive customer feedback
As a customer, people will trust opinions of other customers rather than just what you have to say, so make sure positive reviews are easily accessible to your audience.
Create sense of need
Use tools such as “ten things you must…”, “why do you need to…?” etc. to create need in the mind of the audience. If you include self improvement tips that subtly relate to your product and show the viewer why they need to do a certain thing you will make a strong customer base.